Brian Stein, a South African native who moved to the UK in the 60’s, founded Maxwell’s Restaurants Limited – the largest independent restaurant group in the UK. Mr Stein could not find a ‘decent’ burger or cocktail bar in London that he hankered for at home so when the opportunity came along, he created Maxwell’s Hampstead in 1972 – one of the first American style dining experiences in the country.
In 1980 West End Maxwell’s Restaurant opened. After a number of relocations from Piccadilly Circus, Russell Street and James Street …..Maxwell’s is now situated on King Street in Covent Garden.
Nearly 50 years later, with more than 30 million burger sales, Maxwell’s is securely positioned as a highly successful restaurant with an infamous burger, a great cocktail and beer selection and still plays the Beatles ‘Maxwell’s Silver Hammer’ on its jukebox.
PJ's Bar & Grill
In the late 80’s/early 90’s PJ’s Grill and PJ’s Bar & Grill were created. These international Grills caused a positive stir with the public and were confirmed as the most relaxing yet vibrant restaurants in the Capital. PJ’s Grill (renamed to PJ’s Restaurant & Bar), Covent Garden was established as ‘the theatre restaurant in the West End’, it has since ceased trading. PJ’s Bar & Grill is still, to this day one of Chelsea’s most popular bars and grills and has become a local institution. It rightly lays claim to being the place to enjoy a weekend brunch and plays host to the famous Polo Party every year.
By 1992, Mr Stein was still searching for a live music, restaurant and bar that he frequented and played (with his band) in the 70’s. The most popular London venues at that time were built on the monotonous foundation of image, designer labels and trend setting music – this did not appeal to his ideas.
Roadhouse, Covent Garden was the answer, a live music restaurant and bar playing much loved 70’s, 80’s and 90’s hits and serving great American food and drinks to the early hours of the morning. Roadhouse is now one of the most successful and established drinking, dining and dancing haunts in London (employing some of the best flair bartenders worldwide).
In late 2000, Brian and Bill Wyman, former Rolling Stones band member, joined forces at Sticky Fingers. Bill Wyman’s concept and vision combined with Brian’s entrepreneurial flair has made for a highly successful partnership with the restaurant a firm fixture for both the local neighbourhood and Rock’n’Roll fans from around the world.
Palm Court Brasserie
In 2001, Maxwell’s Group acquired Palm Court Brasserie, Covent Garden. This tranquil Mediterranean restaurant compliments both the buzz of the West End and Maxwell’s group’s existing Covent Garden restaurants. The menu offers a selection of traditional French-Mediterranean fare with daily specials that embody the brasserie values of good food, simply cooked.
Cafe de Paris
In 2002 Café de Paris was added to the group. One of the oldest and most famous night clubs in London this historic Grade II listed building is a welcome addition to the company. Café de Paris is just as famous for its glitzy and glamorous Events as for entertaining the ‘in-crowd’ on Friday and Saturday nights.
The acquisition of Boulevard Brasserie in 2009 extends Maxwell’s Restaurants influence in Covent Garden and gives the group a further presence on the east side of the Piazza in the Opera Quarter. Boulevard Brasserie is a bustling restaurant offering a menu of classic French brasserie dishes in a relaxing and informal atmosphere.
Tropicana Beach Club
Tropicana Beach Club launched in October 2016. Open every Friday and Saturday, Tropicana is a party paradise for dining and drinking with tropical themed entertainment, jaw-dropping performances and DJs playing late into the twilight hours. Whether customers are joining us pool-side, cocktail in hand and soaking up the sunset vibe, for dinner in the restaurant or perhaps for Tropicana Late, our hedonistic late night party with bands, dancers and DJs on the decks, you’re guaranteed an unforgettable night at Tropicana Beach Club. The venue plays host to private events and functions Sunday to Thursday.
Old Compton Brasserie
In September 2018 Old Compton Brasserie was launched in the bustling and extremely popular Old Compton Street in Soho. Poised as the neighborhood’s newest artistic outpost, guests will enjoy cocktails from an award-winning mixologist and contemporary British food in a relaxed yet creative setting. OCB has an unlimited brunch cocktails and prosscco offering to keep up with London’s brunch obsession.